Co-Opetition: Two Leading Business Thinkers Use Game Theory to Rewrite Business Strategy

Author:	Brandenburger, Adam M Nalebuff, Barry J.
Binding:	Paperback
List Price:	$13.26
Our Price:	$1.69 USD
Qty Avail:	46

Additional Info
Overview

ISBN:	9781861975072
Publisher:	Profile Books
Language:	English
Page Count:	288
Publication Date:	1/1/2002
Size:	7.80" l x 5.05" w x 0.92"
Series:	N/A

Category	Subject
Business & Economics	Strategic Planning
Business & Economics	Management

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.