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Invisible Influence: The Hidden Forces that Shape Behavior

Binding: Paperback
List Price: $16.00
Our Price: $2.00 USD
Qty Avail: 452

ISBN: 9781476759739
Publisher: Simon & Schuster
Language: English
Page Count: 264
Publication Date: 6/20/2017
Size: 8.38" l x 5.52" w x 0.71"
Series: N/A

Want to be more persuasive? Make better decisions? This book will show you how.

Jonah Berger integrates research from psychology, behavioral economics, business, and the social sciences more generally to shed light on the often-hidden factors that shape behavior. Learn why copycats are better negotiators and how losing can lead to winning. Why successful athletes tend to have older siblings, why married people grow to look alike, and what cockroaches can teach us about the science of motivation. You'll never look at your own behavior, or the behavior of those around you, the same way again.

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