Calvin Coolidge: The 30th President 1923-1929 (The American President Series)

Author:	Greenburg, David
Binding:	Hardcover
List Price:	$30.00
Our Price:	$4.00 USD
Sale Price:	3.60 USD
Qty Avail:	12

Additional Info
Overview

ISBN:	9780805069570
Publisher:	Times Books
Language:	English
Page Count:	202
Publication Date:	1/1/2006
Size:	8.84" l x 5.81" w x 0.96"
Series:	N/A

Category	Subject
Biography & Autobiography	Presidents & Heads of State
Biography & Autobiography	Historical

He was known as “Silent Cal.” Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. “The chief business of the American people is business,” he famously said. But there is more to Coolidge than the stern capitalist scold. He was the progenitor of a conservatism that would flourish later in the century and a true innovator in the use of public relations and media. Coolidge worked with the top PR men of his day and seized on the rising technologies of newsreels and radio to bring the presidency into the lives of ordinary Americans - a path that led directly to FDR’s “fireside chats” and the expert use of television by Kennedy and Reagan. At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept “cool with Coolidge,” and he returned the favor.