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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
| Author: |
Roman, Kenneth |
| Binding: |
Paperback
|
| List Price: | $21.99 |
| Our Price: | $3.25 $2.75 USD |
| Qty Avail: | 3 |
| ISBN: | 9780230100367 |
| Publisher: | Palgrave Macmillan |
| Language: | English |
| Page Count: | 282 |
| Publication Date: | 6/8/2010 |
| Size: | 9.11" l x 6.14" w x 1.01" |
| Series: | N/A |
| Category | Subject |
|---|---|
| Biography & Autobiography | Business |
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the author’s decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy’s personal papers.
