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The Heart of Entrepreneurship: Crafting Your Authentic Recipe for Success
| Author: |
Bernstein, Melissa |
| Binding: |
Paperback
|
| List Price: | $19.99 |
| Our Price: | $3.50 USD |
| Sale Price: | 3.15 USD |
| Qty Avail: | 128 |
| ISBN: | 9781649633897 |
| Publisher: | Sounds True |
| Language: | English |
| Page Count: | 243 |
| Publication Date: | 11/11/2025 |
| Size: | 9.00" l x 6.00" w x 0.75" |
| Series: | N/A |
From the creator of the hugely successful Melissa & Doug toy brand, offering a deeply personal and practical guide to launching and nurturing entrepreneurial ventures.
Endorsed by leading business thinkers including Adam Grant and Seth Godin for its insight-packed, actionable approach to creativity and business building.
In The Heart of Entrepreneurship, Melissa Bernstein—cofounder of the wildly successful toy brand Melissa & Doug and the wellness company Lifelines—shares her creative philosophy and hands-on methods for discovering and launching your own entrepreneurial vision. Using her own career and product-launch experiences, Bernstein walks readers through what she likens to crafting a recipe: cultivating curiosity, gathering ideas, allowing concepts to simmer, refining your approach, and ultimately serving a finished vision to the world. Each chapter blends personal narrative, guided exercises, and wisdom from her work teaching entrepreneurship at Duke University and in Sounds True’s Inner MBA® program. The result is both an inspiring and actionable roadmap for creators, founders, and anyone poised to turn their passion into an impactful venture.
