This website uses cookies

Welcome! This website uses cookies to give the best, most relevant experience. By using our website you consent to all cookies, and agree to our Privacy Policy and Terms of Use / EULA. The website is intended for adults 18 years of age or older or who are of the age of majority in their jurisdiction of residence. By accessing the website, you represent that you are 18 years of age or older.

Believing: The Neuroscience of Fantasies, Fears, and Convictions

Binding: Paperback
List Price: $19.95
Our Price: $3.55 USD
Qty Avail: 0

ISBN: 9781616148294
Publisher: Prometheus Books
Language: English
Page Count: 267
Publication Date: 9/10/2013
Size: 9.03" l x 6.01" w x 0.89"
Series: N/A

A new book about brain chemistry, neural systems, and the formation of beliefs from the scientist who brought to light serotonin's many crucial roles in human behavior.

Beliefs: What are they? How have evolution and culture led to a brain that is seemingly committed to near endless belief creation? And once established, why are most beliefs so difficult to change? Believing offers answers to these questions from the perspective of a leading neuroscientist and expert in brain-behavior research.

Combining personal anecdotes and the latest research, Dr. McGuire takes the novel approach of focusing on the central and critical role of brain systems and the ways in which they interact with the environment to create and maintain beliefs. This approach yields some surprising and counterintuitive conclusions:

• The brain is designed for belief creation and acceptance.
• It is biased in favor of its own beliefs and is highly insensitive to disconfirming evidence.
• It prefers beliefs that are pleasurable and rewarding to those that are unfavorable.
• Beliefs are "afterthoughts" of unperceived brain activities; they don't cause behavior.
• Our consciousness has minimal influence on the neural systems that create beliefs.

Based on these observations, McGuire concludes that for the foreseeable future people will continue to hold a multitude of beliefs, many of them intransigent.

You May Also Like