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Where Good Ideas Come From

Author:
Binding: Paperback
List Price: $16.00
Our Price: $3.00 USD
Qty Avail: 126


ISBN: 9781594485381
Publisher: Riverhead Books
Language: English
Page Count: 326
Publication Date: 10/4/2011
Size: 8.30" l x 5.44" w x 0.97"
Series: N/A

The printing press, the pencil, the flush toilet, the battery-these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the groundbreaking ideas that push forward our lives, our society, our culture? Steven Johnson’s answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. What he finds gives us both an important new understanding of the roots of innovation and a set of useful strategies for cultivating our own creative breakthroughs.

 

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