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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Author:
Binding: Paperback
List Price: $15.00
Our Price: $2.50 USD
Qty Avail: 12


ISBN: 9781591845331
Publisher: Portico Press
Language: English
Page Count: 220
Publication Date: 4/24/2012
Size: 7.05" l x 5.00" w x 0.47"
Series: N/A

Category Subject
Business & Economics Marketing
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.

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