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Billion Dollar Lessons

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Binding: Paperback
List Price: $16.00
Our Price: $3.00 USD
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ISBN: 9781591842897
Publisher: Portfolio
Language: English
Page Count: 312
Publication Date: 8/25/2009
Size: 8.45" l x 5.49" w x 0.96"
Series: N/A

Category Subject
Business & Economics Management
Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies again and again. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. "Billion-Dollar Lessons" provides proven methods that managers, boards, and even investors can adopt to avoid making the same mistakes. While there's no way to guarantee success, this book draws on vivid, off-the-beaten-track examples to help you avoid failure by showing you how to thoroughly assess potentially disastrous strategies before they bring your company down. Required Reading: Think of "Billion-Dollar Lessons" as the flip side of Good to Great, but just as eye- opening and essential as that business classic. There's enormous value in learning from companies that lost millions (if not billions) in pursuit of strategies that led to spectacular flameouts. Everyone makes mistakes, but why make the same mistakes over and over?

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