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Made You Look: How Advertising Works and Why You Should Know

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Binding: Paperback
List Price: $16.95
Our Price: $3.50 USD
Qty Avail: 34


ISBN: 9781554515608
Publisher: Annick Press
Language: English
Page Count: 160
Publication Date: 9/1/2013
Size: 9.00" l x 7.00" w x 0.88"
Series: N/A

Have you ever noticed that ads are everywhere? Ads are trying to be your friend on Facebook or message your phone. You might even be wearing an ad right now (check out your T-shirt or shoes). But what exactly are ads, and how do they influence us?

Made You Look is the essential guide to advertising's secret strategies. Discover the history of advertising, where ads come from, how they work, and why you need to be informed.

This revised and updated edition maps out the modern ad landscape, from digital tracking and cookies to social media, viral videos, and reality television.

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