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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Author:
Binding: Hardcover
List Price: $24.95
Our Price: $1.50 USD
Qty Avail: 323


ISBN: 9780814420300
Publisher: AMACOM
Language: English
Page Count: 288
Publication Date: 2/18/2018
Size: 9.33" l x 6.33" w x 1.02"
Series: N/A

Whether you’re trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you the ability to engage an audience the way logic and bullet points alone never could.

This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today’s leaders.

Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.

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