Viral Loop: The Power of Pass-It-On

Author:	Penenberg, Adam L.
Binding:	Paperback
List Price:	$12.99
Our Price:	$2.00 USD
Qty Avail:	13

Additional Info
Overview

ISBN:	9780340918692
Publisher:	Sceptre
Language:	English
Page Count:	274
Publication Date:	1/1/2010
Size:	7.82" l x 5.10" w x 0.80"
Series:	N/A

Category	Subject
Business & Economics	Marketing
Business & Economics	Management
Business & Economics	Public Relations

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation.

This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.

Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself.

Find out why the Loop will catch us all up, sooner rather than later...