Googled: The End Of The World As We Know It

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Binding: Paperback
List Price: $17.00
Our Price: $2.50 USD
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ISBN: 9780143118046
Publisher: Penguin Books
Language: English
Page Count: 418
Size: 8.48" l x 5.47" w x 0.93"
Series: N/A

Category Subject
Computers & Internet Reference
Just eleven years old, Google has profoundly transformed the way we live and work - we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.

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