How Bargain Books Can Benefit Your Organization
November 19, 2020
We are in the midst of some very uncertain times. Things are changing almost daily, and there is a lot of unpredictability about what is around the corner. In a recent virtual seminar, we were told we could be sure about one thing; we do not know what tomorrow will bring. We can almost throw any long-term strategy out the window, and instead, focus on what will get us through the next month or even the next week.
Adaptability and controlling costs are two of the most important keys to survival right now. How many retailers thought they would be delivering books to customers curbside a year ago? The need to quickly adapt to a changing marketplace while keeping costs as low as possible has never been so critical.
Being in the bargain bookselling world for almost 25 years, I have seen many market shifts that have caused significant changes. Whether it was the advent of online bookselling in the late 90s, the launch of eReaders and predictions that print books were dead in the early 2000s, the Great Recession of 2008, and now the 2020 pandemic, one thing that has been constant through it all is that bargain products are in demand. Continue reading to learn how offering bargain books can benefit your organization.
1. Everybody Loves a Deal
It is no secret that when times are tough, everyone looks for a deal—whether it be an individual being cautious with their disposable income or a business owner looking to keep costs in check. With bargain books, you can create a destination for the discount shoppers who go through your store or even draw in new shoppers. No matter the situation, bargain books are the perfect way to pass along the savings to customers.
2. Product Offering Diversity
Many book resellers limit themselves to only selling full-priced books. With Book Depot, you can set yourself apart from competitors by offering an added option of a bargain book section. With a large, diverse selection of bargain books in many categories, there is something to fill almost every need. For a low-cost investment and an opportunity for higher margins, you may even notice an increase in basket size. Customers who come in to buy a new release may also grab a couple of bargain books during their visit because of the low price point.
3. More Books for Less
Bargain books can get you two or even three times the number of books than you would from buying directly from a front-list distributor. If you are buying for an institution or maybe a library stocking up for your summer reading program, that difference is a great way to increase your purchasing power on a fixed budget. With the large number of titles available, we also provide you with access to many tools to streamline your buying experience. These additional services save you time and money to ultimately increase your purchase value beyond the product.
As you’ve now read, bargain books can help your organization in several ways. They appeal to a budget-conscious consumer base and allows for more product variety, all while keeping your budget firmly in check. If you have been on the fence about taking that next step, I encourage you to give it a try. Once you begin browsing our inventory, you will get excited to see all the great titles available at a fraction of the price. With new arrivals added daily, don’t forget to check back often to see what gems you will find. Let us know if we can help you start your bargain book journey!
eCommerce Sales Manager