Are people still engaged in reading at the same level as 10, 20, or 40 years ago? Are young people today inclined to read a book? The challenge lies in how to engage the youth of today to be readers in an age of so much distraction.
Marketing is a game. You can choose to play it safe or take a risk and hope for the best. Even with the most exhausting research and expert opinions, a bold marketing campaign is a roll of the dice.