Managing Brand Equity: Capitalizing on the Value of a Brand Name

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Binding: Hardcover
List Price: $35.00
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ISBN: 9780029001011
Publisher: Free Press
Language: English
Page Count: 299
Size: 9.62" l x 6.45" w x 1.09"
Series: N/A

"A fascinating, practical, and insightful book that brilliantly examines the 'assets' that define brand equity to create, develop, market, and manage brands strategically in the 1990s." --Vijay Mahajan, The University of Texas at Austin. HC, 299 pages.

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